Marketing Fundamentals
- Introduction to Marketing
- Market Research and Analysis
- Consumer Behavior
- Brand Management
- Marketing Mix
- Target Audience
Introduction to Digital Marketing
- Marketing Overview
- Market Analysis
- Customer Behavior Insights
- Product Differentiation Strategy
- Brand Identity Management
- Elements of Marketing Strategy
- Customer Targeting
- Marketing Strategy Planning
- Promotion and Communication Methods
Website Planning and Development
- Website Planning Basics
- Purpose and Goals of a Website
- Target Audience Analysis
- Website Structure and Sitemap
- Content Planning for Websites
- User Interface (UI) Design
- User Experience (UX) Design
- Website Development Process
Content Writing
- Content Writing Overview
- Types of Content Writing
- Role of a Content Writer
- Audience Research
- Content Planning and Strategy
- Headline and Title Writing
- Content Research Techniques
- SEO Basics for Content Writing
- Creative Writing Skills
- Editing and Proofreading
- Writing for Digital Platforms
Blog Planning and Development
- Introduction to Blogging
- Monetization Methods for Blogs
- Blogging Opportunities in India
- Blogging Guidelines and Ethics
- Microblogging vs. Macroblogging
- Choosing a Blog Niche
- Niche Research and Selection
- Profitable Blog Ideas
- Analyzing Competitors
- Types of Blog Categories
- Essential Website Pages for Blogs
- Content Planning for Blogs
- Difference Between Blog and Article
- Keyword Research for Blogging
- Writing High-Quality Blog Posts
- Structure of a Blog Post
- Using Alt Text for Images
- Importance of Featured Images
SEO
- How Search Engines Operate
- Understanding E-A-T (Expertise, Authority, Trustworthiness)
- On-Page SEO Techniques
- Off-Page SEO Methods
- Technical SEO Essentials
- White Hat vs. Black Hat SEO
- Google Algorithm Updates
- SSL Certificates and HTTPS
- Creating an XML Sitemap
- Using Robots.txt Effectively
- Hreflang Tags for Multilingual Sites
- Conducting a Website SEO Audit
- Introduction to HARO for SEO
- Backlink Quality Monitoring
- Social Signals and Their SEO Impact
SEO Tools
- Keyword Research Tools
- Backlink Analysis Tools
- Website Audit Tools
- Rank Tracking Tools
- On-Page SEO Analysis Tools
- Technical SEO Tools
- Content Optimization Tools
- Competitor Analysis Tools
- SEO Reporting Tools
- Local SEO Tools
- Mobile SEO Tools
Graphic Designing
- Fundamentals of Graphic Design
- Key Design Elements
- Understanding Color Theory
- Introduction to Canva
- Canva Design Fundamentals
- Exploring Canva Tools and Options
- Creating Logos
- Designing Social Media Graphics
- Poster and Flyer Design
- Typography in Design
- Visual Hierarchy and Layout
- Image Editing Basics
- Infographic Design
- Branding and Identity Design
- Portfolio Building for Designers
Social Media
- Introduction to Social Media
- Social Media Platforms Overview
- Creating a Social Media Strategy
- Content Planning for Social Media
- Social Media Marketing Tools
- Engagement and Community Building
- Paid Social Media Advertising
- Organic Social Media Growth
- Influencer Marketing
- Analytics and Performance Tracking
- Social Media Trends
- Branding on Social Media
- Visual Content for Social Media
- Social Media Campaign Management
- Crisis Management on Social Media
Social Media Marketing
- Introduction to Social Media Marketing
- Benefits of Social Media Marketing
- Social Media Platforms for Marketing
- Creating a Social Media Marketing Strategy
- Content Creation for Social Media Marketing
- Paid Advertising on Social Media
- Organic Marketing Techniques
- Audience Targeting and Segmentation
- Engagement and Community Management
- Influencer Marketing Strategies
- Campaign Planning and Execution
- Trends in Social Media Marketing
Local SEO
- Introduction to Local SEO
- Importance of Local SEO
- Google My Business Optimization
- Local Keyword Research
- On-Page SEO for Local Search
- NAP (Name, Address, Phone) Consistency
- Local Citations and Directories
- Online Reviews and Reputation Management
- Local Link Building Strategies
- Mobile Optimization for Local SEO
- Localized Content Creation
- Tracking Local SEO Performance
- Schema Markup for Local Businesses
- Maps and Location-Based Optimization
- Measuring ROI of Local SEO
Google Ads
- Introduction to Google Ads
- Benefits of Google Ads
- Types of Google Ads Campaigns
- Search Ads vs Display Ads
- Video Ads on YouTube
- Shopping Ads for E-commerce
- App Promotion Ads
- Keyword Research for Google Ads
- Ad Copywriting and Design
- Bidding Strategies
- Quality Score and Ad Rank
- Conversion Tracking
- Remarketing Campaigns
- Google Ads Analytics and Reporting
- Optimizing Google Ads Performance
Influencer Marketing
- Introduction to Influencer Marketing
- Types of Influencers
- Benefits of Influencer Marketing
- Finding the Right Influencer
- Influencer Marketing Strategy
- Content Collaboration with Influencers
- Measuring Influencer Campaign Performance
- Influencer Marketing Tools
- Legal and Ethical Guidelines
- Trends in Influencer Marketing
Email Marketing
- Introduction to Email Marketing
- Importance of Email Marketing
- Types of Email Campaigns
- Building an Email List
- Email Design and Content
- Segmentation and Personalization
- Automation in Email Marketing
- Analyzing Email Campaign Performance
- A/B Testing for Emails
- Best Practices and Compliance
Performance Marketing
- Introduction to Performance Marketing
- Benefits of Performance Marketing
- Cost Models in Performance Marketing (CPC, CPA, CPL)
- Affiliate Marketing
- Search Engine Marketing (SEM) in Performance Marketing
- Display Advertising
- Social Media Performance Campaigns
- Tracking and Analytics
- Conversion Rate Optimization
- Measuring ROI in Performance Marketing
WhatsApp Business
- Introduction to WhatsApp Business
- Benefits of WhatsApp Business
- Setting Up a WhatsApp Business Account
- Business Profile Creation
- Messaging Tools and Features
- Automated Replies and Quick Replies
- Labels for Customer Management
- Broadcast Lists and Groups
- WhatsApp Business Catalog
- Analytics and Performance Tracking
- Integration with CRM and Other Tools
- Best Practices for WhatsApp Marketing
Freelancing
- Introduction to Freelancing
- Benefits of Freelancing
- Types of Freelance Work
- Popular Freelancing Platforms
- Setting Up a Freelance Profile
- Finding Clients and Projects
- Pricing and Payment Methods
- Time Management for Freelancers
- Building a Freelance Portfolio
- Communication and Client Management
- Freelancing Contracts and Agreements
- Scaling Your Freelance Career
Interview Preparation
- Introduction to Interview Preparation
- Types of Interviews
- Researching the Company
- Understanding Job Role and Requirements
- Common Interview Questions
- Behavioral and Situational Questions
- Technical Questions Preparation
- Resume and Portfolio Review
- Dress Code and Professional Appearance
- Body Language and Communication Skills
- Mock Interviews and Practice
- Post-Interview Follow-Up
- Negotiating Salary and Job Offers
- Tips for Online/Virtual Interviews

